What is Augmented Reality (AR)

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are “augmented” by computer-generated perceptual information, ideally across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality alters one’s current perception of a real world environment, whereas virtual reality replaces the real world environment with a simulated one.

 

The primary value of Augmented reality is:

Development
Design
Marketing

Use of AR in the Business World

Corporate Identity using AR

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  1. AR Name Card
  2. Company Profile
  3. Corporate Brochure
  4. Other Marketing Materials

Showcasing Your Product

One famous use of AR for this cause is software that lets in capability customers to region specific three-dimensional models of the products to look how the piece would possibly in shape in before shopping for. It can be implemented in Product Catalog as well.

Tours & Maps

Whether it is actual property or an art museum, AR may be used to create informative and interactive excursions. remember a realtor displaying a home; the whole lot from the homes history to latest renovations may be proven in a picture overlay as the possible consumer walks through. site visitors to a museum can see deeper information approximately artifacts or paintings. Deliveries can utilize graphical overlays for maps to assist guide them quickly and efficiently without taking their eyes off the road. Directionality is a massive thing of augmented fact.

Augmented Spaces

One particularly “futuristic” capability supplied with the aid of AR is the potential to adjust undeniable areas. Augmented fact may want to truly rework that room for something functions you require, consistent with lower cost.